Guwahati
1. Create comprehensive marketing strategies tailored to business-to-business (B2B) customers.
2. Align strategies with the overall business goals and target industries or sectors.
3. Develop and implement lead generation strategies to attract and qualify B2B leads.
4. Use inbound and outbound marketing techniques to drive demand for the product or service.
5. Conduct market research to understand customer needs, industry trends, and competitive landscape.
6. Analyze customer data and behavior to refine marketing strategies and campaigns.
7. Create and manage content that appeals to B2B audiences, including white papers, case studies, blog posts, webinars, and email newsletters.
8. Ensure content is aligned with the company's brand messaging and value propositions.
9.Develop clear and consistent messaging that resonates with B2B clients.
10. Ensure brand positioning speaks to the pain points and needs of target industries.
11. Collaborate with the sales team to ensure marketing strategies and campaigns align with sales objectives.
12. Provide the sales team with necessary marketing collateral and materials to support lead conversion.
13. Develop strategies for retaining B2B clients through personalized marketing efforts and account-based marketing (ABM).
14. Identify opportunities for upselling and cross-selling to existing business clients.
Experience | 1 - 4 Years |
Salary | 2 Lac 25 Thousand To 3 Lac P.A. |
Industry | Sales & Marketing / Business Development / Telecaller |
Qualification | B.A, B.B.A, B.Com, M.A, M.B.A/PGDM, M.Com |
Key Skills | Presentation Skills Strategic Communication Leadership Lead Generation Negotiation Skills Corporate Business Development B2b Marketing B2B Sales |
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